My first trip to the City of Angels, when I was still a Jayhawk, I was riding around getting the lay of the land when my stomach started growling.  I was down on Sunset Blvd., when I spotted a burger joint that doesn’t exist in the Midwest.  I rolled into the drive thru, passed the crossed palm trees, and was shocked to hear a “Welcome to In-N-Out, how are you today?” 

“How are you today?”  Well, um, not bad I guess.  Thanks for asking.  Then of course, “What can I get for you?”  You want to talk about the little things that make up Business and Image 101, in 10 plus years, I think I’ve only had two visits to In-N-Out where I thought the service felt flat out ‘rude’.  I know a lot of people who are Fatburger fans.  And don’t get me wrong, I’m down with Fatburger too, you definitely get what you pay for there.  But at In-N-Out, the fries taste like they were cut from real potatoes, the burgers taste like they came from real meat, and the whole vibe is very, very “California.” 

It’s only been recently I learned about the Bible verses printed quietly on the paper products.  Again, interesting (and cool) way business to express a strong belief/feeling in a subtle way.  Business/Image 102.  As far as the theme song,

“In N Out, In N Out, That’s what a hamburger’s all about!”

Do I really need to say anything?